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TitelAdvertising 
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ArtReferat 
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Thomas Gorges 29.Oktober 2000

OT-1-00




Comment





„We are all advertiser“


Advertising influences all parts of our lives. Do you think advertising is a positive or negative aspect of our society.
Why do you think so?



Every day we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to by a certain product. It brings goods to the attention of consumers.
First I want to start with the advantages. If advertising didn´t create mass markets for products, we would have to pay a lot more for many goods. An important function of advertising is that it informs people. However, advertisements are often fun to see, because they can be very entertaining. In addition it´s a fact that many television companies couldn´t subsist without this sort of revenue.
Nevertheless, it is important to name the disadvantages of advertising. Although, advertising absorbs millions of pounds each year, many companies don´t stop advertising and don´t reduce the price of their goods. Moreover, advertisements are persuasive and they are a form of brainwashing. For example, advertising creates demand for things we don´t really need. Furthermore, we have no choice, because we are exposed to advertise wherever we are. Advertising is present in buses, railway stations, supermarkets and so on. In addition commercials are an annoying interruption of TV programmes. Worst of all is, that commercials determine the idea of what is beautiful and attractive. This makes it hard for young people to develop self-confidence and self-esteem. However it has to be said that good quality products don´t really need to be advertised.
In conclusion it is a fact that advertising produces clichè descriptions. Evaluating the advantages and disadvantages of advertising I think that advertising has more negative aspects. In my opinion advertisements are an annoying interruption on TV and they are also a form of brainwashing.



korrigiert von Christel Tautz 04.11.00

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